Rabu, 28 Juli 2010

[Y946.Ebook] PDF Ebook Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitt

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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitt



Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitt

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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitt

The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

  • Sales Rank: #29612 in Books
  • Published on: 2015-03-19
  • Released on: 2015-03-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .69" w x 6.00" l,
  • Binding: Paperback
  • 304 pages

From the Back Cover

“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
―JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
―SETH GODIN, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications.”
―SCOTT MONTY, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.”
―ANDY SERNOVITZ, author of Word of Mouth Marketing: How Smart Companies Get People Talking

About the Author

DAVE KERPEN is CEO of Likeable Local, a social media software company that’s helped thousands of small businesses, and chairman of Likeable Media, a content-as-a-service firm that works with big brands.

MALLORIE ROSENBLUTH is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Her social media work has earned her numerous industry awards, accolades, and speaking engagements.

CARRIE KERPEN is a self-described (Non)trepreneur, author, keynote speaker, and social media expert. She is the CEO and co-founder of social media agency Likeable Media, an award-winning, global agency that works with Fortune 500 clients.

MEG RIEDINGER is the Chief of Staff at Likeable Local and Co-Host and Producer of the award winning social media podcast, Likeable Radio Show.

Most helpful customer reviews

24 of 24 people found the following review helpful.
A Great Introduction to Social Media
By J. S. Martin
Understanding who this book is for and who it is not for will really impact how you benefit from Likeable Social Media. First a few things of note:

1. The book is a quick and easy read with lots of excellent examples
2. There is an excellent introduction to social media for novices
3. The author clearly has mastery of the topic

So, if you are new to social media and are focused on end-user engagement then you will probably really benefit from this book.

However, if you are already using social media and really want to take your strategy to the next level you may want to rely on alternatives. What I was hoping to get from this book was specific strategies on the various social networks highlighted on the cover. Instead, the book was really focused on general social media strategies - listen to your customers, engage, etc. These are all important but anyone engaged in social media tends to understand why it is important. As someone that works in the B2B space I wanted something more tactile such as 'here are some great tools for following trends on twitter' or 'here are ways to get your tweets better noticed' or 'posting on Mondays on Linkedin is a bad idea'. Again, I still got something from the book but it wasn't really what I had hoped for.

The only area I would specifically highlight where the book let me down is the decision to highlight several social networks on the cover and in the title. This led me to believe there would be a discrete discussion on best practices for each network but most warrant passing mentions which left me a little disappointed.

15 of 16 people found the following review helpful.
Even useful for people who don't buy social media books anymore ...
By Rohit Bhargava - Author | Speaker | Nice Guy
In the past five years, I have probably bought more than 50 books about social media. In the past three months, I have hardly purchased one.

Instead, I now rely on a flood of blog posts, ebooks, white papers, and videos to keep me up to date on the latest news and insights about social media. So when I heard Dave was releasing a new second edition of his popular book - I was ready to buy it because I know and like him, but I didn't expect too much more. This book surprised me.

As a fellow believer and writer about the power of likeability in business, I am already inclined to like the underlying message of this book. But I also consider myself fairly critical of most social media "bible" style books. The sad truth is that most are bloated and dated. Likeable Social Media is just the opposite.

What sets this new edition apart is how actionable all the lessons and stories in the book actually are. Dave lives the experiences he talks about and tries all of his advice with his own companies and clients. There's a reason the first edition sold hundreds of thousands of copies and has been translated into 13 languages (so far).

In a space as fast moving as social media - you might be tempted, like me, to think that blog posts and online content is the only real way to stay up to date. This book might prove you wrong.

4 of 4 people found the following review helpful.
Overflowing with Durable Strategies
By Bill Lampton, Ph.D.
[[VIDEOID:d18a017223acc7600288a7e5b367d8bd]] Our initial assumption might be that a book about social media would become obsolete a month or two after publication, because the social media scene changes so frequently--new regulations, new offerings, and altered procedural steps. However, Dave Kerpen provides, quite clearly and convincingly, a mindset that will remain valid under any circumstances.

Starting out he says: "We all intuitively know what makes some people at cocktail parties interesting and enjoyable to interact with. Yet most companies have not figured out how to be likeable in the cocktail party known as social media." Sadly, "Many companies still act like the sales guy who won't shut up about his products, or someone who tries too hard to dazzle people, or the person who bores everybody to death talking without listening and not asking other people what they want to have a conversation about."

Which leads me to mention what I like most about the book: Kerpen's recurring theme that our purpose online is not to bombard people with our information and instant pitches--but instead to read, hear, and evaluate accurately what our contacts want to hear and need to hear.

A major plus for the book is Kerpen's eagerness to illustrate and document his assertions by referring to companies who are implementing his recommendations: Ann Taylor, Cisco, The Gap, and many others.

Have your highlighter handy when you read the Appendix: "A Refresher Guide to the Social Networks That Matter Most."

I'll put this book in a spot where I can refer to it frequently, and my prediction is you'll do the same thing. To borrow Kerpen's most-used word, this playbook is indeed "likeable."

See all 52 customer reviews...

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Sabtu, 17 Juli 2010

[D401.Ebook] Download Blue Revolution: Unmaking America's Water Crisis, by Cynthia Barnett

Download Blue Revolution: Unmaking America's Water Crisis, by Cynthia Barnett

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Blue Revolution: Unmaking America's Water Crisis, by Cynthia Barnett

Blue Revolution: Unmaking America's Water Crisis, by Cynthia Barnett



Blue Revolution: Unmaking America's Water Crisis, by Cynthia Barnett

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Blue Revolution: Unmaking America's Water Crisis, by Cynthia Barnett

Americans see water as abundant and cheap: we turn on the faucet and out it gushes, for less than a penny a gallon. We use more water than any other culture in the world, much to quench what’s now our largest crop—the lawn. Yet most Americans cannot name the river or aquifer that flows to our taps, irrigates our food, and produces our electricity. And most don’t realize these freshwater sources are in deep trouble.

Blue Revolution exposes the truth about the water crisis—driven not as much by lawn sprinklers as by a tradition that has encouraged everyone, from homeowners to farmers to utilities, to tap more and more. But the book also offers much reason for hope. Award-winning journalist Cynthia Barnett argues that the best solution is also the simplest and least expensive: a water ethic for America. Just as the green movement helped build awareness about energy and sustainability, so a blue movement will reconnect Americans to their water, helping us value and conserve our most life-giving resource. Avoiding past mistakes, living within our water means, and turning to “local water” as we do local foods are all part of this new, blue revolution.

Reporting from across the country and around the globe, Barnett shows how people, businesses, and governments have come together to dramatically reduce water use and reverse the water crisis. Entire metro areas, such as San Antonio, Texas, have halved per capita water use. Singapore’s “closed water loop” recycles every drop. New technologies can slash agricultural irrigation in half: businesses can save a lot of water—and a lot of money—with designs as simple as recycling air-conditioning condensate.

The first book to call for a national water ethic, Blue Revolution is also a powerful meditation on water and community in America.

  • Sales Rank: #439151 in Books
  • Published on: 2012-09-04
  • Released on: 2012-09-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .77" w x 6.04" l, 1.00 pounds
  • Binding: Paperback
  • 296 pages

Review
Named one of the 10 best science books of 2011 by The Boston Globe.

“Journalist Barnett explores a simple solution to the growing water crisis in the US, where we use more water than any other culture in the world. That solution: a water ethic. She notes that the green movement has helped raise awareness of the importance of energy and sustainability, and that a blue movement would do much the same: help Americans rediscover their relationship with water, and learn to conserve/recycle and manage it more effectively. And, she adds, it is entirely possible to reverse the damage done by the indiscriminate use of water through those measures and new technologies that can cut agricultural irrigation in half.”—Book News Inc.

“It's a call to action. Barnett takes us back to the origins of our water in much the same way, with much the same vividness and compassion as Michael Pollan led us from our kitchens to potato fields and feed lots of modern agribusiness.”—Los Angeles Times

“Barnett does not come off as a Cassandra, shrieking about looming cataclysm and dumping figures over her readers’ heads. In Blue Revolution she is part journalist, part mom, part historian, and part optimist, and as a result her text comes off as anything but a polemic.”—The Boston Globe

“Our future depends on the Blue Revolution that Cynthia Barnett advocates, for, as the ancients knew long before modern science did, 'Water is life.'”—New York Journal of Books

“Thorough and packed with data.”—Kirkus Reviews

“Barnett’s clarion call to her fellow citizens imagines an America where it’s ethically wrong to waste water. Using compelling stories from around the globe, she shows that America’s future depends upon our coming to value water – not only in the price we pay, but with profound appreciation for each drop.”—Robert Glennon, author of Unquenchable: America’s Water Crisis and What to Do About It

“The roots of a new water ethic are found in the practices of millions of individuals, businesses, and other organizations around the world. Barnett shows how good water use practices can go viral, with massive benefits for society and nature. Blue Revolution offers affordable, practical, down-to-earth solutions for America’s water crisis.”—Stephen R. Carpenter, Director of the Center for Limnology at the University of Wisconsin-Madison, and Winner of the 2011 Stockholm Water Prize

“The book provides an eye-opening overview of the complexity of our water-use problems and offers optimistic but practical solutions.”—Publishers Weekly��

“As Aldo Leopold is to the land ethic, Cynthia Barnett is to the water ethic. Her important and hopeful new book is rich with stories about innovative water projects around the world, demonstrating that we can choose thrift over waste, water gardens over cement ditches, local projects over mega-industries, smart over incredibly, stubbornly, self-destructively stupid. She calls us to a respectful water use that restores our spirits, even as it creates thriving biocultural communities. If you use water, you should read Blue Revolution.”—Kathleen Dean Moore, coeditor of Moral Ground: Ethical Action for a Planet in Peril

“Aldo Leopold helped found twentieth-century American environmental thinking with his call for a land ethic. Barnett has done a great service by calling for a twenty-first-century water ethic. She tackles America’s illusion of water abundance in the way past thinkers attacked our old ideas about an endless western frontier. Of the new crop of books on water, this one may be the most important.”—Fred Pearce, author of When the Rivers Run Dry


From the Hardcover edition.

About the Author
Cynthia Barnett�is a long-time journalist whose awards include a national Sigma Delta Chi prize for investigative magazine reporting and eight Green Eyeshades, which recognize outstanding journalism in the Southeast. Her first book, Mirage: Florida and the Vanishing Water of the Eastern U.S., won the gold medal for best nonfiction in the Florida Book Awards and was a “One Region/One Book” selection in thirty Florida counties. Barnett earned a master’s degree in environmental history and was a Knight-Wallace Fellow at the University of Michigan, where she spent a year studying water. She lives with her family in Gainesville, Florida.


From the Hardcover edition.

Excerpt. � Reprinted by permission. All rights reserved.
From Chapter 1
The Illusion of Water Abundance

During America’s retreat to the suburbs in the 1950s, large home lots, disposable incomes, and a nifty concrete spray called gunite gave families a new marker of success: the backyard swimming pool. For the rest of the twentieth century, residential pools symbolized upward mobility and offered a sense of seclusion not possible at city pools or even private clubs.

The following decades redefined our relationship with water itself—from essence of life to emblem of luxury. By the time of the twenty-first-century housing run-up, even the plain blue pool had lost its luster. Adornments were needed. Aquatic affluence meant floating fire pits, glass portholes, and vanishing edges, which create the illusion of never-ending water.

The amenity to envy was no longer the diving board. The musthave, now, was the waterfall.

No community glorified the trend like Granite Bay, California.

Granite Bay is nestled on the north shores of Folsom Lake, commuting distance east of Sacramento. The upscale suburb is named for the Cretaceous age rock that underlies this region in the foothills of the Sierra Nevada. But during the housing boom, Granite Bay’s developers were determined to upstage the area’s natural geologic outcroppings.

In Granite Bay’s best backyards, rocky waterfalls cascade artfully into boulder-lined swimming pools, set off with grottoes, swim-up bars, and built-in hot tubs. Thick bushes and trees bearing flowers and fruit adorn the watery wonders, making a place naturally dominated by needlegrass and sedge look more like Fiji. Precisely groomed lawns, a quarter acre and larger, complete the sublimely unnatural tableau.

On Waterford Drive, a beige ranch home with a trim green carpet out front only hints at the tropical excess out back: a pair of waterfalls flow into a clear-blue lagoon, with large rocks positioned for sunning and for diving. This is one of the more subdued motifs. Sacramento landscape architect Ronald Allison tells of a two-and-a-half-acre residential design in Granite Bay with a waterfall, a grotto, a cave, six fountains, a pool with a bridge and an island, and a ninety-foot water slide: “It’s fun for the grandkids.”

Such fun has helped push average water use in Granite Bay to among the highest on Earth. Its residents use nearly five hundred gallons of water a person every day—more than three times the national average. Even when drought conditions cut federal water deliveries to California farmers and closed the state’s salmon fisheries, Granite Bay residents continued to consume water as if it were as plentiful as air. After three consecutive years of California drought, Folsom Lake—actually a reservoir created by a dam on the American River—was so dry, it looked like a moonscape. As water levels plummeted in summer 2009, officials from the U.S. Bureau of Reclamation, which manages the lake, ordered all boats removed from the Folsom Marina. Yet the San Juan Water District, which supplies Granite Bay from the reservoir, informed its customers that summer they would have to endure no mandatory water restrictions.

Spectacular squander in the middle of a water crisis is not much of a shock in the United States, where we use about half our daily household water bounty outdoors. The dryer the conditions, the more we tend to pour. What is surprising, however, is to find some of the world’s worst waste in the Sacramento metropolitan area. That’s because Greater Sacramento has become a national leader in finding solutions to America’s energy and climate challenges—and in working to solve other problems brought about by suburban growth. Sacramento glitters with all things green. But when it comes to water, the city represents a national blind spot.

Somehow, America’s green craze has missed the blue.

*****

California’s capital likes to call itself “Sustainable Sacramento.” The progressive municipal government is spending heavily on light rail and constructing only green city buildings. The utility generates solar, wind, biomass, and hydro power for customers willing to pay more for renewable energy. Sacramento’s citizens choose to do so at some of the highest rates in the nation.

The city is so green, it provides organic food to public school children, bike racks to businesses, and free trees to residents who want to cool their homes with natural shade.

But with water, Sacramento isn’t so enlightened. The metropolitan area, which lands regularly on lists of top green cities, smart cities, and livable cities, also has earned this startling ranking: it squanders more water than anywhere else in California. That distinction makes it one of the most water-wasting places in the United States. And that makes it one of the most water-wasting places on the planet.

Residents of the metro region use nearly 300 gallons of water per person every day—double the national average. By comparison, the equally affluent residents of Perth, Australia, use about 75 gallons per day. Londoners tap about 42 gallons per day. The water-rich Dutch use about 33 gallons daily.

Grottoed communities such as Granite Bay aren’t solely to blame. Some of the same politicians who forged the new path for energy in Sacramento fought for the city’s right to keep to the old road for water. The city is one of the last major metro areas in the nation to hold on to flat rates that charge residents the same no matter how much water they use. In 1920, Sacramento had amended its charter to declare that “no water meters shall ever be attached to residential water service pipes.” Only an act of the state assembly, which requires the measuring of water use statewide by 2025, has the city installing meters these days.

Sacramento is by no means unique. Even as our green consciousness evolves, we often manage to ignore water not only on a global level but also in our own backyards. The Copenhagen climate accord, negotiated by the United Nations in 2010, did not mention the most immediate threat from a changing climate—the worldwide freshwater crisis. Across the United States, we give little thought to our water use even as we replace lightbulbs with compact fluorescents and SUVs with hybrids.

The conscientious consumer who plunks down $25,000 for a Prius may still wash it every weekend in the driveway. The office manager who rallies every department to recycle paper is unaware of the millions of gallons of water a year that could be recycled from the building’s air-conditioning system.

How is that?

One part of the answer is the illusion of water abundance. When we twist the tap, we’re rewarded with a gush of fresh, clean water. It’s been that way since the turn of the twentieth century, when Americans perfected municipal waterworks, indoor plumbing, and wastewater disposal as a response to diseases like cholera or typhoid fever.

Water is also our cheapest necessity. Four-dollar-a-gallon gasoline helped drive consumers to cars that cost them less to operate. Lower fossil fuel consumption and reduced carbon emissions are fringe benefits to protecting our pocketbooks. No equivalent economic incentive makes us think about our water waste. In fact, our water is so subsidized that many Americans pay less than a tenth of a penny a gallon for clean freshwater delivered right into our homes.

�“As a society, from a water standpoint, we’re fat, dumb, and happy,” says Tom Gohring, executive director of the Sacramento Water Forum, a coalition of business, environmental, and other competing water interests that work together to find solutions to the region’s water woes. “In the history of our country, we’ve had some serious water shortages, but very, very seldom have people been told that they cannot turn on the taps but for an hour in the afternoon, or that they must boil water.

�“Water is just too easy to take for granted,” Gohring says. “It’s always there.”

This is true in Sustainable Sacramento, and it’s true in the scorched Southwest. The most conspicuous water consumption in America is often found in those parts of the country where water shortages are most serious. Nationwide, we use an average of 147 gallons each day. In wet Florida, the average hits 158 gallons. In Las Vegas, it’s 227 gallons per person—in one of the most water-scarce metro areas of the United States, where water managers lose sleep at night thinking about what will happen when the level in Lake Mead drops below the intake pipes that carry water to the city.

Vegas swimming pools—with their glass walls, underwater sound systems, sushi bars, and stripper poles—make Granite Bay’s look like they came from the Kmart garden department. But in both locales, the extreme illusion of abundance makes it all but impossible for people who live and play there to notice their personal connection to the nation’s water crisis—to understand how wasteful water use in one house, in one backyard, multiplied by 310 million Americans, equals trouble for the generations to come.

Profligate water use today will imperil future generations, the same as profligate use of oil, destruction of forests, and other environmental tipping points will. But water is much more important to our future than oil. That’s because there are no alternatives to it, no new substitute for life’s essential ingredient being cooked from corn, french fry grease, or algae.

Like our other great, national illusions—say, the unending bull market, or upward-only housing prices—the illusion ...

Most helpful customer reviews

13 of 15 people found the following review helpful.
Blue Revolution: A Powerful Call for a Water Ethic
By Valerie I. Nelson, Water Alliance
Cynthia Barnett has written a compelling and engaging book. When Barnett called me last fall, I was impressed with her call for a new water ethic grounded in the work of Aldo Leopold. Now that I've read her new book, I can see why she's won awards as a Florida-based investigative reporter. One in-depth case study after another -- the Everglades, the Sacramento-San Joaquin Delta, the Netherlands, Australia, and even the new water cluster in Milwaukee -- offer a solid political-economy diagnosis of how we've created a water crisis through big engineering projects and profligate use. Her prescriptions are resonant with our Baltimore Charter for Sustainable Water Systems ([...]) -- a strong water ethic, efficient use and recycling, local management and natural systems, and multi-stakeholder and public collaboration. Perhaps the most eye-opening chapter for me was called "The Water-Industrial Complex," where Barnett describes how water and wastewater engineering has increasingly been consolidated by global conglomerates, and she tracks how these firms influence government policy and spending to maximize their profits just like other big business in America, through campaign contributions. The problem is they think they will make the most money for large, disruptive water supply and wastewater systems. Perhaps we should take more time in "following the money trail." This book is a must read!

5 of 5 people found the following review helpful.
You Say You Want a Revolution? Well You Know You Can't Have Green Without Blue
By Brian M. Ranzoni
Note: This review is based on a Beacon Press Uncorrected Proof, and is subject to change.

I'm a big fan of Frank Herbert's seminal novel *Dune*. A book reveling in central ironies--a desert planet that is the source of the greatest riches in the known universe, yet utterly poor in water. Such is the detail of the story that housekeepers sell droppings to beggars from wrung rags, while local water merchants have great power over the spice barons who ostensibly grow fat from the rest of the universe. The parallel, of course, is to the oil-rich and water-poor Middle East.

Here in the West, journalist Cynthia Barnett perceives that we don't have a water ethic to go with our energy ethic. Much ink has been spilled and tax dollars spent over alternatives and enhancements to hydrocarbons. Yet hydrology is getting a short shrift, even as we try to power our yard fountains and swimming pools through deep summer droughts. While Frank Herbert planted a seed of an ethic, it lay dormant until I took a chance on another book.

Barnett's *Blue Revolution* is an accessible, jam-packed and somewhat disorganized look at an underrated companion to Green thinking. It isn't a hard science book of water engineering, but an investigative journalism of dozens of problems around the world. It emphasizes a change in American attitudes as the gateway to the solutions in our own country.

At the industrial heart of the book, water and energy problems are linked. Electricity requires water circulation requires electricity--all of it in large doses. Energy of any kind must also compete with agriculture for the biggest pieces of the aqua pie. Power plants return much of their water at elevated temperatures. Agriculture hardly returns water at all.

The news for water reform isn't all good either. Barnett presents examples from around the globe of seeming victories with failures lurking beneath. The Netherlands system of dikes, prior to the 1950s, actually left them more vulnerable to certain types of flooding and economic chaos; manifested most in the lethal North Sea flood of 1953. Afterward, new systems attempted to integrate more with nature while building some of the most elaborate works yet... and yet they still have surprising problems pop up. Singapore had another problem, being a small island with little fresh water. They ultimately "closed the loop" with a highly advanced waterworks, demonstrating both the power and the extreme of the Blue Ethic. However, Barnett also compares Singapore to a songbird in a lacquered cage--illustrating that the United States can have an ethic without being oppressive.

Nor does Barnett come across as some stereotypical socialist hippie, or any of the other unflattering mash-ups used to dismiss conservation and to promote consumerism . Mindful of multiple sides to the story, her writing targets the water price of alternative energies such as concentrated solar power and corn-based ethanol. In other places, the problem is too much water flooding over instead of not enough reaching the pumps and sluices. Rather than condemn farmers and engineers, she recognizes the economic realities behind the abuse of our rivers. Another reality is the lack of a one-size-fits all solution. Many of the case studies are different: divided by distance, environment and finance.

Because the case studies are isolated from each other, because there are so many of them, and because the author applied the same formula to most chapters, the book kept starting over instead of streaming through middle to end. There is little chronological, geographical, or categorical order. Barnett does attempt to link chapters together with transitional paragraphs. This is bumpy surf when it should be a smooth slide: these transitions are too obvious, the chapters do not have topical connections in the first place, and most begin with a flurry of names and numbers. Coming from a journalist, it all reads like a collection of articles. Ironic for a water ethic to not have stronger flow.

Reorganization and expansion is the solution. For example, the first chapter is a collection of about a dozen different vignettes to establish the basic premise that water abundance is an illusion. Each example could take up an entire chapter to tell their story. Yet many are not revisited in the rest of the book. The cases you use to introduce the premise should be summarized in that intro, then examined in depth as the book goes on--the narrative builds itself. This could increase the page count of the book to its benefit, being a natural unfolding of the idea.

Also, the author can take some of the potential devices, seeded throughout the book, and bring them to full bloom. Chapter Two compare and contrasts the problems of a California delta with the Florida Everglades. There's almost a whole book just in this idea. Bound by a third thread regarding Aldo and Luna Leopold, two generations of scientists who worked the delta and the Glades. Instead of cramming this into one chapter, bookend with the Delta in the first chapter and the Glades in the last. The Leopolds could be part of the central cast of historical characters running through the middle, giving a personality drive to the whole book. Going from west coast to east coast--left to right--from father to son, and from the past to the present, all create an attractive order.

Blue Revolution does what investigative journalism is supposed to do--raise awareness through an introductory tome. To that end its author packs the pages with information while attempting to find different angles of the same basic problem. Blue Revolution's own flaw is a central theme unattached to a central narrative. Correctable by streamlining the number of case studies while simultaneously looking into the remainder more deeply and smoothly.

12 of 15 people found the following review helpful.
It is no Cadillac Desert.
By Abacus
In summary, this book is well researched and informative. However, Cynthia Barnett excludes from her investigation the national positive trend in water conservation. And, her recommendations are too vague. It is also boring, especially in comparison with Marc Reisner Cadillac Desert: The American West and Its Disappearing Water, Revised Edition that is twice as long.

Cynthia Barnett indicates that the largest user of water is electric utilities. Within our information world, technology = rising electricity consumption = water constraints. Thus, our civilization relying on information bits ultimately runs on water.

Barnett, just like Reisner did 25 years ago, confirms agriculture is the most wasteful sector with the greatest potential for water conservation. American irrigation benefits from wasteful $4.4 billion subsidies. A good deal of those are applied to rice; half of which is exported. Wasting water on exporting rice is incoherent. California is the largest agricultural state. Yet, agriculture accounts for only 4% of the State GDP and even far less of its employment.

Barnett indicates the Green Revolution is not Blue. Many alternative energies are huge water guzzlers. It takes 10 times as much water to generate power for a plug-in electric vehicle as to produce gasoline for a regular car. Ethanol consumes 20 times as much water for every mile traveled than regular gasoline. Large scale concentrating solar power (CSP) plants are very water intensive. If you want to study this issue further I recommend Robert Bryce books: Gusher of Lies: The Dangerous Delusions of "Energy Independence" and Power Hungry: The Myths of "Green" Energy and the Real Fuels of the Future that demonstrate the wasteful water and land resource footprint associated with alternative energy.

Barnett uncovers that within the US, it is in the driest cities most stressed for water that residents use the most. In Las Vegas they use 227 gallons per person per day or over 50% more than the national average of 147 gallons. This is because in Las Vegas given the hotter temperatures residents use more water to maintain lawns. Lawn is the number one crop in America. We irrigate our lawns twice as much as needed. Barnett advances that consuming so much fresh water to maintain lawn does not make sense. Similarly, the growing trend of water parks and golf courses everywhere makes little sense from a water resource standpoint. Throughout the dry Southwest and even the Great Plains we are depleting our water aquifers. This could have dire consequences for our agriculture.

Barnett travels the world to study water issues starting with the Netherlands that developed a world class dike and dams to protect the country from sea generated flooding. By comparison the U.S. is more than half a century behind. The Netherlands infrastructure would have fully prevented Katrina's destruction. She also travels to Singapore that is probably the most water efficient society. They consume 40 gallons of water per person per day or 73% less than the U.S. They treat enough wastewater to meet 30% of their freshwater need. Two thirds of the area was turned into water-storage making for a giant water cistern. Later, she goes to Perth, Australia. Perth was the equivalent of Las Vegas, as another water wasteful city with a dry climate. But, due to necessity within a decade they moved from being Las Vegas-like to becoming Singapore- like.

Barnett indicates that even some American cities and counties have followed in the water conserving footsteps of Perth and Singapore. San Antonio, TX, is another city in a dry climate that originally was very wasteful. But, due to pressing water constraints it managed to reduce its water consumption by half from 225 gallons per person per day (gpd) in the 1980s to around 115 gpd currently. Over the same period Boston has reduced its water consumption per person per day by 43%. Sarasota in Florida pretty much did the same. Monterey in California became one of the champions of water conservation with one of the lowest US consumption per capita (70 gpd). The local private water utility did it through innovative means including tiered water rates that rendered lawn very expensive. Another growing trend is the promotion of rainwater-harvesting systems in Arizona, New Mexico, Colorado, North Carolina.

Barnett speaks of the water-industrial complex just as Eisenhower mentioned the military-industrial complex over 50 years ago. Barnett indicates that regarding water policies it is the most expensive solution (water dams, reservoirs, pipelines) that wins. Water efficiency costs between $450 to $1,600 for every million gallons it saves. That is far less than any other alternative. For instance, desalination costs $15,000 per million gallons of water. Yet, during the most recent $790 billion stimulus package $billions went to expensive water management projects. Virtually no money was disbursed for water efficiency.

However, the book has mentioned weaknesses. Barnett does not flesh out the national contemporary improvement in water conservation. Between 1975 and 2005, US population has increased by 36% to 300 million. Yet according to the USGS, US water consumption has remained flat thanks to an overall 27% water conservation rate. During the same period, U.S. electricity generation has doubled. This entails a 50% water conservation rate in water per KWH generated. Agriculture has also become more water efficient. Barnett briefly recognizes that rice (the main water wasting culprit in "Cadillac Desert") is now grown with 40% less water than in the 60s. But, she does not adequately cover all the mentioned positive national water conservation trends that jump at you when studying the USGS data.

Barnett cassandra tone is still warranted. Mounting pressure on water scarcity will be tremendous. The U.S. population is expected to rise by 45% to 450 million by 2050. To keep water consumption flat this entails another 31% reduction in water consumption per capita on top of the 27% reduction we achieved between 1975 and 2005.

Barnett also remains vague on her Blue Revolution recommendations. Her main ones are to stop depleting the aquifers and stop large water projects. Based on her research, she could have been far more incisive and should have recommended: 1) eliminating agricultural water subsidies; 2) curbing rice exports; 3) abandoning ethanol; 4) discouraging electric cars; and 5) mandating higher water rates to irrigate lawns. Those suggestions entail that water be repriced upward for all sectors so to take water out of the tragedy of the commons.

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Selasa, 13 Juli 2010

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Basic Criminal Law: The Constitution, Procedure, and Crimes (4th Edition), by Anniken Davenport

Basic Criminal Law: The Constitution, Procedure, and Crimes, Fourth Edition, offers a comprehensive, well-organized approach to understanding key legal concepts and to developing the essential skills and hands-on experience students will need as they enter the legal profession. The text’s teaching resources include an Instructor’s Manual, PowerPoint lecture slides, and a Test Bank.

Teaching and Learning Experience

  • The text is rich with features that guide students through the history of criminal law, the crimes themselves, and specific legal procedures.
  • Every chapter offers opportunities to develop the real-world skills that students will need when they enter the workforce.
  • The text’s teaching resources are available online to download and include an Instructor’s Manual, PowerPoint lecture slides, and a Test Bank.

  • Sales Rank: #137869 in Books
  • Published on: 2014-03-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x .80" w x 7.90" l, .0 pounds
  • Binding: Paperback
  • 456 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
It was a very easy read and the author has the important information on ...
By Aniela Bosca
I got this for a criminal law class. It was a very easy read and the author has the important information on a side bar also.

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Jumat, 09 Juli 2010

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The Political Ladder: Insider Tips On Getting A Job In Politics, by Alexandra Acker-Lyons

Anyone who has worked in politics knows how tough it can be--both getting the job and figuring out what comes next. It's a transient field with a lot of turnover. In an industry where it's not just what you know but who you know, being a newbie can be tough and intimidating.

In The Political Ladder, Alexandra Acker-Lyons draws on her over a decade in politics to provide the essential tools for job seekers. Having run two national political organizations, her vast insight covers everything from how to expand your political network to creating the perfect resume to day-to-day life on a campaign. Whether you want to work on Capitol Hill or the state legislature, for advocacy groups, labor unions, or trade associations this step-by-step guide walks you through finding your first job, landing your dream job, and everything in between. Candid, inspiring, and chock full of advice from other seasoned political veterans, The Political Ladder is a must-read for college students, career switchers, and anyone looking to work in politics.

  • Sales Rank: #774526 in Books
  • Brand: Brand: AL Advising
  • Published on: 2012-03-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .33" w x 6.00" l, .46 pounds
  • Binding: Paperback
  • 146 pages
Features
  • Used Book in Good Condition

Review

"I wish I had The Political Ladder when I was just starting out. This is the advice I pass on and have put to use in my own career." --Mike Shields, Political Director, National Republican Campaign Committee

"Politics is a professional contact sport. Knowing how to maneuver in this industry is half the battle and finding a job is an imperative first step. Alexandra Acker-Lyons teaches you the rules of the game." --Simone L. Ward, Democratic campaign veteran

"From networking to writing your resume to landing a job, The Political Ladder is filled with the tips you need to break into politics." --Tom Manatos, founder of Tom Manatos Jobs and former aide to Leader Nancy Pelosi

About the Author
Alexandra Acker-Lyons is a political consultant and commentator who appears regularly on CNN and Fox News. She also travels internationally as a trainer for the National Democratic Institute. Alexandra’s political experience includes stints with campaigns, party committees, non-profit organizations, and elected officials. During the 2008 election cycle, she served as executive director of the Young Democrats of America. Most recently, Alexandra was the executive director of Democratic GAIN, the professional association for progressive political operatives.

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1 of 1 people found the following review helpful.
Anyone who wants a career in politics should read this book today!
By Amy L. Pritchard
Everyone and anyone interested in working in politics should buy this book today! I strongly recommend it for anyone interested understanding the variety of professional careers there are in what we broadly call the political world. It simplifies a complex number options and paths that one can take to find fulfilling career opportunities on campaigns - in advocacy or in governments. Alexandra gives some great and frank advice about what to do and what not to do when you are looking to break into the political field. The Political Ladder explains the many options one might choose and gives some smart advice for both new people entering the work force for the first time or for those looking to switch professions mid-career with some great anecdotes from some of the best in the business. I'm going to get several copies to give to the many young people I spend time with doing informational interviews to help them understand the complex web of people, organizations, and government entities that run our country. Quit honestly I wish I wrote this book as it has been needed for a long time. Congrats to Al for getting it done!

1 of 1 people found the following review helpful.
The guide everyone in politics needs for success!
By Chris
As someone who is new to the job market, I have found that the nature of the political job market is extremely different than others. If I didn't have this book, I'm not sure if I would know what I know now. Are you currently looking for work in politics? Are you confused how to network your way into your next job? If so, then Alexandra has the right solutions for you! Each chapter highlights key decisions you should make from taking an economics course to designing your "60 second spot." I was particularly impressed with the level of detail she provided and how to effectively maneuver the job market. I purchased this book in mid-August 2012, curled up and read the whole book in one day. It has been loved with highlighter markets and post-it notes.

1 of 1 people found the following review helpful.
A must read before you jump into politics
By Cragner
For those that have a desire to 'be involved in politics', run, don't walk to this guide on how to be successful. Al has captured the unwritten rules of relationships, expectations and obstacles in the political field. Most important, she reminds the reader that the reason to work in politics is not the gamesmanship, but the true desire to serve the public good through advocacy, transparency and ethics. This is a great read for the young advocate as well as the seasoned careerists considering a transition into public service.

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Rabu, 07 Juli 2010

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Warhammer 40k Fire & Honor #2From Boom

  • Sales Rank: #10610701 in Books
  • Binding: Unknown Binding

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Senin, 05 Juli 2010

[W229.Ebook] Download PDF the Disney Diaries Volume 1, by Robin Goble Wilmot, Larry Wilmot

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the Disney Diaries Volume 1, by Robin Goble Wilmot, Larry Wilmot

Long ago, Larry “Planning is for Wimps” Wilmot and Robin “Let Me Check My Schedule” Goble lived on two different continents. Despite countless personality differences, they both shared a passion for Disney, a love of travel, and a habit of writing about their journeys. Now, you can read all about their adventures in “The Disney Diaries,” a compilation of trip reports spanning thirteen years, two continents, three countries and an infinite number of bad jokes.

Their diaries cover numerous trips to Disneyland Resort in California, Disneyland Paris, and Walt Disney World in Florida and are written in their own unique styles which Larry (the pessimist) likes to refer to as “fairly good, mainly Robin's bits;” whereas Robin (the optimist) prefers to call them “awesome-covered awesome with an awesome filling!”

Journey with them as they travel with family and friends and share an irreverent look at all things Disney. You’ll laugh till your spleen explodes; you’ll cry till there’s enough Kleenex on the floor to reverse engineer a tree.

  • Sales Rank: #683569 in eBooks
  • Published on: 2012-07-26
  • Released on: 2012-07-26
  • Format: Kindle eBook

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10 of 11 people found the following review helpful.
Good premise cannot overcome lack of quality
By L. Christopher Bird
First some context for my review. I am a huge fan of Disney Media and Parks, but willing to see faults when they are there. I love the theme park experience both actually doing it, and visiting vicariously through other's accounts of trips to the parks, which is what the description of this book promised. I will admit that this review is based on a partial reading of the text, but if I am not enjoying something, I am in no way obligated to continue through to the end to give it a fair chance, and while there are some gems hidden in there, all the digging one has to do to find them, gives too little reward for too much effort.

The first report, by Larry, seemed to focus on the negative. I actually came away with the impression that he does not enjoy Disney World at all, but visits there time after time to satisfy some sort of compulsion, or he thinks that finding and relaying fault is an enjoyable pursuit. It is obvious he has a clear idea of the "right" way to do a Disney trip, and refers to those who do things differently as "losers".

The second trip report was also by Larry, but not wanting to work through another one, I skipped ahead to Robin's first trip report. This was much more enjoyable, as she seemed to convey joy and happiness, as well as relating the experiences of her young nephew, and a few friendly interactions with other guests (the very young girl dressed as Cinderella she interacted with stands out to me). And while the tone was an improvement over Larry, it did share some of the lack of quality that detracts from this book overall.

It is clear that this book could have benefited by some competent (or any) proofreading and copy-editing. It seems to be self-edited by the authors, and a parsing through an automated spell check was done and it was called good. This leads to many problems which should be unexcusable in a professional work, such as substituting the word "Fist" instead of "First". Even allowing for differences in British and American spellings, this was most evident in Larry's trip report, but was still present in Robin's.

I am also under the impression, that these reports are very "stream of consciousness" probably intended to be posted on an online forum. They have a very unrefined "first draft" quality to them. Reading these on a free forum where they are members of a community I belong to, this could be forgiven -- or even expected. But as a commercial product? They should have gone through some editorial process, and refined and polished these reports.

One of the things I would have left out in the transition from forum to print (or whatever the equivalent of an e-book is) is to remove the use of acronyms. I can understand the use of them in a fan-forum when you are typing off the cuff, and the acronyms are commonly known and used in replies, but again in a published book, it just looks unprofessional. One thing that was very annoying about this practice, is that an attraction would be mentioned, then an acronym given in parentheses after it, only for the acronym to not appear anywhere else in the narrative.

In summary, this had the potential to be good with a little more effort and professionalism, unfortunately, the authors failed to bring this to bear.

5 of 6 people found the following review helpful.
Don`t waste your time
By Jo Ellen S. Keller
This is absolutely the worst book I have ever read in my 61 years. I

love all things Disney but how many times can I read that someone rode TofT with an FP.

5 of 6 people found the following review helpful.
Eh
By Jill-Nicole Ogilvie
Not what I hoped it to be. Too repetitive and there are grammatical and spelling errors all over. Don't waste your money.

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Kamis, 01 Juli 2010

[B800.Ebook] Free PDF Mastering Excel: SUMPRODUCT, by Mark Moore

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Mastering Excel: SUMPRODUCT, by Mark Moore

This Excel lesson covers the use of SUMPRODUCT. This formula, in its simplest form, mirrors the functionality of SUMIFS. However, I delve a bit deeper into how to use it so you understand that it is more powerful it is than SUMIFS. It really is a mini-query in a single cell.

I will also cover how to use SUMPRODUCT to do achieve functionality not supported by any other formula in Excel. You will earn how to write a formula that returns the last item from a list. Think of it as a VLOOKUP from the bottom of the list. Yup, SUMPRODUCT can do that.

  • Sales Rank: #509994 in eBooks
  • Published on: 2015-05-26
  • Released on: 2015-05-26
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
I highly recommend it.
By GJM_FL
Mark's explanations AND examples really brought clarity to how this function works. Makes it easier to think about when the Sumproduct function could help you do something that previously had you stumped. I highly recommend it.

0 of 0 people found the following review helpful.
... explains a difficult formula so as to make it easy to understand and use
By Christopher Lane
Mark explains a difficult formula so as to make it easy to understand and use.

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