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India Unbound, by Gurcharan Das
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India today is a vibrant free-market democracy and has begun to flex its muscles in the global information economy and on the world stage. Now, acclaimed columnist Gurcharan Das traces India's recent social and economic transformations in an eminently readable, impassioned narrative.
Das tells the stories of the major players in a period of rapid and profound change—from schoolchildren inspired by Nehru's speeches in the early days of Independence to the current software impresarios—and makes comprehensible and compelling the economic and political development responsible for these changes. He weaves his personal story into the larger context of contemporary history: his family's move to America in the mid-1950s, his education at Harvard, his years in India as a young marketing executive wrestling with a socialist system he feared would undermine the country's vast potential. He also shows us the reasons behind his optimism for his nation's future, among which is the exciting landscape of information technology today.
Das argues that the changes of the past fifty years have, at last, amounted to a revolution—and it is one that has not been chronicled before. With India Unbound, he gives us a book that is at once vigorously analytical and vividly written—an essential insider's road map to India, then and now.
- Sales Rank: #1093463 in Books
- Published on: 2001-02-13
- Released on: 2001-02-13
- Original language: English
- Number of items: 1
- Dimensions: 1.36" h x 6.66" w x 9.54" l, 1.60 pounds
- Binding: Hardcover
- 432 pages
Amazon.com Review
Since the start of the recent global boom in information technology, there's been much talk in economic circles of an India covered with bold stripes, the next Asian tiger. Gurcharan Das, however, sees a much larger but lumbering elephant rising out of the muggy history of a country in which one-sixth of the world's population resides. India, as he states in India Unbound, "will never have speed, but it will always have stamina." How that stamina has evidenced itself over the past half-century is the focus of Das's book, an intricate, personal account of the beginnings of India's ongoing economic and social transformation.
Das begins his story shortly before India gained its independence from the British in 1947. He was born into a middle-class Punjabi family well ensconced in the new British-educated professional class. Das's borrowed term of "cultural commuters" fits his father's generation well, and his description of life lived between the more philosophical and spiritual worlds of Indian tradition and the Western-influenced business world of the British Raj reveal both a versatility and disorientation that was to permeate succeeding generations of independent Indians. Though mindful of Jawaharlal Nehru's influence on India's embrace of democracy, Das takes to task the economic leadership of the man who, while beginning his democratic rule with ambitions to end "poverty and ignorance and disease and inequality of opportunity" ultimately failed in this regard. With an ever-present eye on the economic plight of his fellow countrymen (and frequent use of anecdotes and statistics), Das examines the irony of the socialist governments of Nehru and Indira Gandhi, which were founded in the name of the poor but became inefficient, bureaucratic behemoths, sucking the economic lifeblood out of the country. His education at Harvard introduced him to a slew of influential theories, including those of economist John Kenneth Galbraith and philosopher John Rawls. But instead of remaining in academia, Das began his career in business, joining the Indian subsidiary of Vicks and rising to become head of its Indian company, Richardson Hindustan, in 1981, and eventually, a CEO at Proctor & Gamble. Soon after the economic reforms of the early 1990s, however, Das left to employ his keen observational skills as a journalist and writer, and the latter part of this book is crammed with his insights into the opportunities of present-day India. Das is obviously enthusiastic about the possibilities that the knowledge economy has opened up for India, but he thoughtfully examines these economic options within the framework of the cultural past and future of a country on the "brink of the biggest transformation in its history."
As an autobiography that touches on every area of life but focuses a keen eye on economic development, Das's account is jam-packed with detail. At every chance, he sets the personal story of his family and ancestors in the wider context of history (often for full chapters at a time), creating a broad and richly detailed picture of Indian life. Though he writes in colorful, descriptive prose, Das's succinct and matter-of-fact statements occasionally seem to belie the complexity and ambiguities of historical and cultural transitions. However, India Unbound is a vast undertaking, and Das's combination of historical account, economic analysis, cultural observation, and personal experience is often intriguing and always informative. --S. Ketchum
From Publishers Weekly
Das, an Indian venture capitalist and columnist for the Times of India (and former CEO of Procter & Gamble India), uses his own experiences as a businessman as the context in which to comment on India's postcolonial economic policies. He begins with Nehru's mixed economy (which he argues achieved democracy but ignored entrepreneurship and competition, resulting in an absence of industrial development) and continues through to the economic reforms of 1991 under Prime Minister Narasimha Rao (whom he labels a "reluctant liberalizer"), demonstrating how India has abandoned state-directed industrialization and finally become a free-market democracy with a burgeoning middle class. He also points out how India's late (and incomplete) entry into the international economy continues to hamper its growth, as compared to other late entries, such as that of China, which had a lower per capita income than India did in the mid-'60s and today boasts one twice as large as India's. Nevertheless, Das remains optimistic that "the new India is increasingly one of competition and decentralization," particularly because of the Internet and the boom in software entrepreneurship. In explaining India's economic policies, he gives much credence to theories about high-caste Brahmins being averse to making money and the government's fears that capitalism would crush the poor; but Das only mentions in passing Russia's ideological sway at the time of India's independence and does not discuss the Cold War or the context for India's belief that import substitution was necessary to make India less dependent on the outside world for its survival. Business readers with an interest in Third World development will learn much from Das.
Copyright 2001 Cahners Business Information, Inc.
From Library Journal
In 1991, four decades of Nehruvian socialism fell before the economic reforms of Indian Prime Minister Narasimha Rao. In the subsequent decade of India's deregulation, the national debt has decreased, the middle class has doubled in size, inflation has declined, and the restraints of industrial licensing have been abolished. Das, a former CEO of Proctor & Gamble and presently a business consultant and journalist, exudes an evangelical zeal for India's entry into the world economy. Arguing that India never experienced an industrial revolution, he asserts that because of its conceptual nature, the information age his country is now embracing is a superior fit with its caste system. Das also envisions India's economic growth as paralleling that of China, Japan, Korea, and Indonesia. Told with verve and excitement, Das's tale is loosely organized around a chronology of his life. He eschews mention of worker exploitation, environmental pollution, and new forms of corruption, but his story is an exciting, hopeful account that can be read by all with profit, as long as discretion is exercised.DJohn F. Riddick, Central Michigan Univ. Lib., Mt. Pleasant
Copyright 2001 Reed Business Information, Inc.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Book details the business challenges in 1947-2000 India
By MeterManja
India Unbound is a perspective of a businessman in dealing with the government and civil servants in India. The author has done a service for the younger generation in chronicling the almost insane difficulties posed by a misdirected sense of right on the part of the governments from 1947-1991. The liberalisatio of 91, its effects and the progress made in further liberalising the economy till 2000 are listed. For the less patient younger generation, this book should serve as a record of what held India and Indians back for an entire generation. The author rights has a chapter called "The lost generation" that speaks specifically about this.
There is a parallel story, almost an auto biography, of the author which talks of various experiences of the author during his life. The anecdotes are fascinating felt like taking a peep into a history book. However, the treatement of some very intricate aspects of indian society such as the varna and jati system are distinctly shoddy and superficial. The constant disdain and abuse heaped on "Hindu nationalism" distracts the reader from the main point being made. With a poor understanding of Swadeshi, the author goes on to point on its evils.
The chapter "Rise and Rise of a middle class" has some has an erroneous classification of middle class as old and new. May I humbly submit that there are very very large number of people belonging to the so called old middle class who are now employed gainfully in the private sector or have started companies of their own? This distinction of old and new middle class is flawed. This particular chapter has many such conceptual mistakes.
The chapter "Modern vs Western" calls the swadeshi movement a waste of energies and calls it "pepsi bashing". This is definitely the language of a business man. Nothing wrong with that, but the reader should be sensitive to the other view points out there. I believe that the author is not qualified enough to comment on socialogical aspects of indian society and the chapters that deal with those aspects should be taken with a pinch of salt. He also concedes this disconnect by describinh his generation as "Macualays children" and not "Manus children".
Overall, i agree with the central thesis of this book that indian economic liberalisation has begun in earnest and has unshackled the people to strive for a better life. The author has very painstakingly collected anecdotes and several data points that make the book quite a delight to read. The author also make some astute observations about the direction of indian business. He has been proven right in saying that the software industry would recover form the dot com bust and forge ahead. Definitely read this book for a business perspective of india that i have not found elsewhere.
PS - I would suggest that the reader also read the book "The beautiful tree" by Dharampal to understand the economic environment in India prior to the british and that impact that the British rule had on entrepreneurship in india.
0 of 0 people found the following review helpful.
THE CHANGING INDIA
By VIVEK SHIVDASANI
A reasonably good book about our dismal showing as a nation during the first 45 years of independence. The chains that shackled us have largely been struck off. However new problems have surfaced like traffic jams, fiscal deficits, power shortages, environmental degradation over population etc etc. This book describes how stifling life was in post independent INDIA. The author shows how India made some really bad decisions in the past like licence raj, inspector raj, socialism and mistreatment of the business class who really are the unsung heroes of independent INDIA. I mean just compare Gujarat and Bangalore with West Bengal. The latter is now just a cesspool of communist decay.
0 of 0 people found the following review helpful.
Eastern India from Western POV
By Amazon Customer
This book serves multiple purposes. It can be referenced as a personal account of a tumultuous period and its effects on a well established upper middle-class native family who thought apart from the norms of society at time. It can also be read as a starting point to debate the way India can transform itself as referenced by change agents within the country across ennumerable sectors. It can also be a useful starting point for a any non-native-Indian seeking to understand the nature of globalization as it has effected the dominant world-supplier of late, India. Finally, it can inspire a young generation of Indians who have not read about the historic journey their land has experienced in the last 50 years, post colonialism. I am sure there are more uses, as it is overall, an entertaining, insightful and well composed memoir.
India stands within a small group of countries that has established a democratic nationalism organically, however flawed that system might be. This is indeed a historic achievement, though paradoxically, the leadership in India sought to discipline the country on a socialist path of centralized control. While we can understand the difficulties of rapidly assuming control and then maintaining order across a wide geography, an expansive and diverse population, however, this path has unfortunately had generational consequences with many casualties.
One of the key realizations that I personally gained from this account is the belief that one can gauge the progress of a nation by the currency of its generations. In other words, while India sought to achieve self-sufficiency by turning inward, it fell behind generationally by comparison to Southeast Asia who by contrast turned outward to an open market based economy. The juxtaposition to Japan for instance is indicated in this book and worthy of reflection. So while the year might be 2008, the society may in fact be living out the 1920's by comparison to say the United States (an example, don't quote me on it).
Das does not use this book to lambaste India, and draws on a personal zeal to encourage an advancing India by way of his experience in the international arena, having seen the many sides of India i.e. political, cultural, economic etc. In this regard, I think the book stands as unique. This is a personal view, not meant to serve as a text book treatise on the subject, so we must allow for some personal biases which thankfully carry forward both the frustrations and the optimism of the author.
Altogether a very vivid and well argued book in favor of advancing the worlds largest democracy by applying the lessons from a lifetime of successful experience.
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